Zalando targets bigger share of European market after stellar year

Zalando stradella warehouse

Zalando has upgraded its ambitions to take a larger share of the European fashion market as sales soared over the past year.

The German fashion marketplace is now aiming to take more than 10% of the market share with expectations to achieve gross merchandise volume (GMV) of more than €30bn by 2025.

Zalando recorded a strong uplift in sales during 2020, with GMV up 30.4% to €10.7bn (£9.2bn), while revenues grew 23.1% to €8bn (£6.9bn).

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