Leading UK plus-size fashion retailer Yours Clothing has launched Shopify’s Shop Pay to deliver accelerated checkout to its ecommerce customers, Retail Week can reveal.
Partnering with Shopify and enterprise commerce platform Remarkable Commerce, the retailer has launched Shop Pay’s one-tap accelerated checkout on its site while it runs on its existing platform instead of Shopify’s.
Shop Pay is used by over 250 million shoppers across 39 countries, and data shows it lifts conversion by up to 50% compared to guest checkout, while outperforming other accelerated checkouts by a minimum of 10%.
Customers of Yours Clothing can now check out in a single tap using saved payment and delivery details, while also being able to access order tracking through the Shop app to improve the post-purchase experience.
The capability was added to the retailer’s existing platform and checkout with no disruption to trading or the customer experience.
Yours Clothing trading director Antony Talbot said: “At Yours Clothing, we’re always looking for ways to make shopping faster and more convenient for our customers. Bringing Shop Pay to our website is another step in delivering the seamless experience our customers expect.
“By working with Shopify and Remarkable Commerce, we’ve introduced one of the world’s leading accelerated checkout solutions while continuing to build on the flexibility of our existing platform. We’re excited to see the positive impact this will have on our customers and our business.”
Remarkable Commerce chief executive Mark West added: “This launch is exactly what modern commerce architecture should make possible. Retailers should never have to choose between the platform that fits their business and the best customer-facing innovation in the market.
“Delivering this integration with Yours Clothing, a brand we have partnered with for over 15 years, is a proud moment for our team and a signal of how we will keep bringing leading capabilities to ambitious retailers, fast.”
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