Plus-size retailer Yours Clothing has reported rocketing sales, driven by an uptick in its ecommerce revenues.

Total sales grew 24%, spurred on by a 42% rise in ecommerce in the seven weeks to January 7. Retail sales were up 16%.

The specialist retailer managed to lower its levels of discounting and consequently gross margin improved by 3.4 percentage points.

Internationally, online sales shot up 100% following Yours Clothing launching country-specific websites for nations including Germany and France.

Yours Clothing chief operating officer Resh Dorka said: “We continue to see increased customer demand, as our proposition of great fitting, excellent value, fashionable plus-size clothing continues to resonate with both women and men around the world.

“We are excited about the year ahead as we look to deliver on our strategy to expand our physical and digital footprint in the UK and internationally, as well as broaden our product range.”