- Mobile contributed to 40% of the group’s revenues
- All business categories showed strong growth
- The sites attracted 27.1 million average monthly unique visitors in 2015, compared to 23.6 million in 2014
Merged online fashion retailer Yoox Net-A-Porter has posted a 31% rise in its full-year sales to €1.7bn (£1.3bn), with mobile cited as a strong contributor to its performance.
The group, formed out of deal between Italian online fashion retailer and London-based rival Net-a-Porter, said mobile contributed almost 40% of the company’s revenues during the full year, thanks to a 180% rise in its native apps.
During the period the group received 27.1 million average monthly unique visitors, compared to 23.6 million in 2014.
Some 7.1 million orders were placed during the year, up on 5.8 million the year before.
Federico Marchetti, chief executive officer of Yoox Net-a-Porter Group, said: “Mobile was key to our success, contributing almost 40% of the group’s sales, boosted by native apps which surged 180%. With our integration activities in full swing and on track, we are confident we will continue to deliver robust growth and gain market share.”
Net-a-Porter founder Natalie Massenet resigned from the fashion etailer in September ahead of Yoox’s long-planned acquisition of the London-based etailer from Swiss group Richemont.