Quirky fashion chain White Stuff has brewed up another eccentric initiative as it gears up for its National Wear a Tea Cosy on Your Head Day on September 22.

National Wear a Tea Cosy on Your Head Day

The lifestyle fashion retailer launched the idea last year, when customers, staff and even celebrities were sponsored to don tea cosies and raised £26,000 for disadvantaged children and young people in local communities.

Well, it is all in the name of chari-tea.