Watches of Switzerland has reported a boost in sales across the UK and the US over the Christmas period in what boss Brian Duffy says was “another strong performance”.
Watches of Switzerland posted a 6.6% rise in sales in the 13 weeks to January 24 on a constant currency basis to £273m.
The retailer’s UK sales increased 1.5% year on year to £186m despite its stores only trading 37% of potential opening hours due to national lockdowns. The retailer’s UK ecommerce sales jumped 121% during the period, which offset the impact of store closures.
In the US sales climbed 19% on a constant currency basis to £87m driven by strong demand in Florida, Georgia and New York.
Watches of Switzerland is maintaining its current full-year guidance despite the ongoing UK lockdown, which it expects to continue until at least the end of March.
The retailer said it was also supporting all efforts for the government to review the end of tax-free shopping for tourists, which came into effect at the beginning of this year.
Chief executive Brian Duffy said: “We delivered another strong performance, driven by continued strong growth in the US and a surge in UK online sales, which mitigated the significant headwinds, the extended period of store closures and the continued very low level of international business in the UK.
“We continue to provide an exceptional customer service during these unusual circumstances, making further enhancements to our customer relationship management, ecommerce and clienteling capabilities through the introduction of our luxury concierge and collect service, and the launch of our new virtual boutique.
“With a strong plan for continued investment and future growth, we are well positioned to further enhance our leading position in the UK and become a leader in the US luxury watch market.”
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