Watches of Switzerland builds US business with $130m jewellery deal

Roberto Coin website homepage showing jewellery

Watches of Switzerland has bought US jeweller Roberto Coin for $130m (£104m) as it targets growth in the luxury branded jewellery category.

Roberto Coin is the sixth-largest jewellery brand in the US by sales at retail value and has approximately 400 points of sale in department stores, jewellery retailers and independent jewellers.

Watches of Switzerland said luxury branded jewellery is a “core pillar” of its growth strategy. It said branded jewellery accounted for 27% of the jewellery market in 2024, up from 17% in 2019.

 

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