Watch: H&M incentivises sustainable behaviours with green loyalty points

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H&M has introduced points for loyalty club members to reward them for making more sustainable choices.

As part of its push to create a more sustainable future, H&M is incentivising its members with reward points for actions including bringing in old clothes for H&M’s garment collecting, choosing climate-smart delivery options, bringing their own bag when shopping and choosing products made from more sustainable materials.

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