Victoria’s Secret takes axe to store estate

 9,200 sq ft store houses a full selection of Victoria’s Secret’s lingerie ranges, including Body by Victoria, Very Sexy, Dream Angels, Bombshell and Cotton lingerie, as well as Victoria Sport.

US lingerie giant Victoria’s Secret is to shut a quarter of its stores in its home market of North America following the collapse of sales hopes.

Victoria’s Secret, owned by L Brands, will close 250 branches in the USA and Canada over the next few months and more may follow.

L Brands chief financial officer Stuart Burgdoerfer said the closures were a “very significant decision” but designed to “strengthen” Victoria’s Secret, CNN reported.

L Brands will also shut 50 Bath & Body Works stores, mainly in malls where it is anticipated than footfall will not return to pre-pandemic levels.

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