Victoria’s Secret launches first ever loyalty scheme

Victoria's Secret is known for bowling over its customers with a memorable in-store experience

US lingerie giant Victoria’s Secret has announced the launch of its first loyalty programme as part of plans to provide “a better experience and value for customers”.

The VS & Pink Collective loyalty scheme will include rewards across both Victoria’s Secret and its own brand Pink. 

The scheme will initially be rolled out to 30% of Victoria’s Secret customers across selected states in the US before a full launch later this year.

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