Very Group launches AR feature allowing app users to try makeup virtually
The Very Group has launched in-app augmented reality features that allow customers to try out new cosmetics products digitally.
The retailer has partnered with ModiFace technology to enable customers to shop from a range of 24 lipsticks from brands L’Oréal Paris, Maybelline and NYX using augmented reality on the Very app.
The retailer plans to expand the AR features to include more makeup, hair colour and nail products in the future.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.