Very Group launches AR feature allowing app users to try makeup virtually


The Very Group has launched in-app augmented reality features that allow customers to try out new cosmetics products digitally.

The retailer has partnered with ModiFace technology to enable customers to shop from a range of 24 lipsticks from brands L’Oréal Paris, Maybelline and NYX using augmented reality on the Very app.

The retailer plans to expand the AR features to include more makeup, hair colour and nail products in the future. 

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