Knightsbridge department store Harrods is to overhaul its young fashion offer as it prepares for the opening of a giant Topshop store on its doorstep on May 20.
The iconic department store, owned by Mohamed Al Fayed, is set to revamp the storefit for the Way In area on the fourth floor of the Brompton Road store.
A spokeswoman said details of the revamp of Way In and the timescale were yet to be decided. Way In was established by Harrods in 1967 to target the 16 to 30-something female demographic, which overlaps Topshop’s core market.
Last week, Harrods said new brands and exclusive offers would be added to Way In, including LA-based Myne and Aiko.
Topshop’s 14,000 sq ft Knightsbridge shop will be designed for the Knightsbridge shopper with a premium feel and making use of architectural features. It will also stock exclusive items and have a personal shopping service and concierge.