The man with an investment plan for ‘unloved’ British brands
Retail Week sits down with Auralis and Weird Fish chief executive David Butler to discuss his ‘investment thesis’ for the buy-and-build holding company and why he believes his operating model is the answer to unlocking value in under-invested and under-loved British heritage brands.
It’s been a whirlwind six months for David Butler since the late October 2025 announcement that the fashion brand he leads, Weird Fish, had been acquired by Total Capital Partners’ (TCP) newly created holding company Auralis.
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