Tesco is to open franchise stores in the US for its F&F clothing brand as it continues to drive its ambition to become a global fashion brand.
F&F will open seven shops on the east coast of the US this year in partnership with US franchise partner Retail Group of America. The first shop will open near Boston in May, followed by four shops in New York, and further stores in Philadelphia, and Newport, Virginia.
The stores will stock women’s, men’s and kids ranges.
Jason Tarry, chief executive of F&F said: “We’ve had a really positive response from customers in all of our overseas markets so we’re hoping our American stores prove to be just as popular. F&F is fast becoming a true global brand, with franchise stores in 10 countries around the world and more planned for the future.”
F&F also opened its first store in Armenia.
F&F launched in the UK in 2001 and now has stores in 21 countries.