Tesco online director Rimal Patel quits to join Joules

Rimal Patel Tesco

Joules has poached Tesco’s online director Rimal Patel to spearhead its work with third-party businesses in the UK and overseas. 

The fashion retailer has named Patel as its new wholesale and partnerships director, reporting directly to chief executive Nick Jones. 

Joules said Patel will be “responsible for strengthening and driving Joules’ partnerships both in the UK and target international markets”.

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