Tesco is to launch a version of Kate Middleton’s £175 Reiss Shola dress next month for the bargain price of just £30.

The Duchess of Cambridge wore the dress to meet the US president Barack Obama and his wife Michelle on their visit to the UK. Minutes after she appeared on TV in the bandage-style dress, the Reiss website crashed with people trying to snap up the same dress. It has now sold out online and in stores.

Tesco’s £30 version has a slightly higher neckline and longer sleeves but has the same design and neutral colour.

Tesco buying director Jan Marchant said: “Our customers love Kate’s look. She is now a true style icon and flying the flag for British high street fashion.

“Our similar F&F limited edition bandage style dress at just £30 is expected to sell-out fast. Many women want to emulate her elegant look and we are delighted to offer Kate inspired pieces at affordable prices.”

The F&F limited edition dress will be available from June 13 at www.tesco/clothing.