Ted Baker takes axe to executive team as four key directors exit

Ted Baker

Ted Baker has taken the axe to its executive team as it bids to simplify its senior management structure.

Retail Week has learned that the embattled fashion chain is slashing its exec board from 13 members to nine as new boss Rachel Osborne reshapes her leadership team.

Category director Rebecca Rodden, special projects director Mat Ashby and production director Donald Browne will all exit the business by the end of April as part of the restructure.

The departures of long-serving duo Rodden and Browne bring an end to stints that have lasted 21 and 29 years respectively.

Director of business process Steven Rickards is also set to leave the company, but will stay on until the summer to help drive Ted Baker’s transformation plan.

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