Ted Baker has announced it has joined forces with Next to help create and sell Ted Baker childrenswear products.
The product licence agreement will run for an initial five-year period and will see the creative teams at both retailers collaborate on baby, boys’ and girls’ clothing, shoes and accessories.
The new collections will launch in spring next year and will be sold online and in-store at Next and online at Ted Baker.
Ted Baker’s current childrenswear product partnership with Debenhams will end February 29 2020. However the department store will keep its licence partnership with the fashion brand for lingerie and nightwear.
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