By Leanne Carr2019-08-16T06:24:00
Ted Baker has announced it has joined forces with Next to help create and sell Ted Baker childrenswear products.
The product licence agreement will run for an initial five-year period and will see the creative teams at both retailers collaborate on baby, boys’ and girls’ clothing, shoes and accessories.
The new collections will launch in spring next year and will be sold online and in-store at Next and online at Ted Baker.
Ted Baker’s current childrenswear product partnership with Debenhams will end February 29 2020. However the department store will keep its licence partnership with the fashion brand for lingerie and nightwear.
Please sign in now if you have a subscription
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.