Ted Baker owner steps in to prop up struggling retailer
Authentic Brands Group, the US-based owner of Ted Baker, has moved to head off a cash crunch at the fashion retailer as the company appointed to run operations struggles to raise financing.
Authentic Brands, which bought Ted Baker for £211m last year, has retained ownership of its brand and intellectual property but outsourced global operations for more than 20 different companies, according to The Sunday Times.
In April, Dutch company AARC was appointed to run Ted Baker’s shops and online operations in the UK and Europe.
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