Fashion brand Ted Baker has launched a digital pop-up store with 100% of profits going to local community charities still operating during the coronavirus pandemic.

Ted Baker said the digital pop-up shop would be called Ted’s Bazaar and would open with “three exclusive designs, all of which symbolise the brand’s support and appreciation for Covid-19 key workers” – a rainbow, an applause emoji and a ‘Home, Hope, Love’ slogan.

The retailer said prices would range from £5 for an A4 print to £25 for a T-shirt. Beanies, tea-towels and mugs will also be available as part of the collection, with 100% of the profits from the first round of sales going to local community charity Magic Breakfast, which provides free breakfasts to school children at risk of hunger across the UK.

Ted Baker said the pop-up store would “remain an important platform to provide long-term support for local communities” beyond the ongoing coronavirus epidemic.

Ted’s Bazaar will be attached to the retailer’s existing ecommerce website and its first collection will be released on May 1.