Ted Baker launches digital pop-up store with profits to go to charity

Ted Baker

Fashion brand Ted Baker has launched a digital pop-up store with 100% of profits going to local community charities still operating during the coronavirus pandemic.

Ted Baker said the digital pop-up shop would be called Ted’s Bazaar and would open with “three exclusive designs, all of which symbolise the brand’s support and appreciation for Covid-19 key workers” – a rainbow, an applause emoji and a ‘Home, Hope, Love’ slogan.

The retailer said prices would range from £5 for an A4 print to £25 for a T-shirt. Beanies, tea-towels and mugs will also be available as part of the collection, with 100% of the profits from the first round of sales going to local community charity Magic Breakfast, which provides free breakfasts to school children at risk of hunger across the UK.

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