Superdry turnaround hit by Covid disruption

Superdry hoodies

Fashion retailer Superdry has posted a fall in sales and profits after the coronavirus pandemic took a toll, and cautioned about prospects as a ‘going concern’.

Superdry reported an underlying loss before tax of £10.6m in its first half – up from £2.3m – and sales fell 23.4% to £282.7m.

Founder and chief executive Julian Dunkerton said progress was being made but the closure of stores during lockdown means it will ”take time” to bear fruit

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.