Superdry plunges into loss as Dunkerton ‘steadies ship’

Superdry has slumped into loss

Superdry has slid into the red after a tough year at the end of which founder Julian Dunkerton took control after staging a boardroom coup.

Dunkerton, who alongside chairman Peter Williams returned to Superdry in April, prompting the resignation of most members of the incumbent board, said that he would strengthen the business by focusing on design, “reigniting” the brand DNA, rebuilding profitability and building a team to stabilise Superdry.

The fashion retailer posted a statutory pre-tax loss of £85.4m in the year to April 27, compared to a profit of £65.3m in the previous year.

On an underlying basis, profits slumped almost 57% to £41.9m.

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