While Superdry recorded a loss for the first half, boss Julian Dunkerton believes December will see customers rushing back to stores if lockdown restrictions ease.
Superdry reported a drop in revenues in the six months to October 24, reflecting a tough trading environment amid the coronavirus pandemic.
In-store sales dropped 44.8% year on year with its store estate closed during the first lockdown, but this showed improvement in the second quarter with a decline of 32.1%.
This was partiallly offset by online sales, which grew 49.8% year on year for the first half, with like-for-like sales up 51.9% in the last six weeks.
This coincided with the launch of Superdry’s autumn/winter collection, the first that returning boss Dunkerton and creative director Phil Dickinson have completely influenced.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.