Superdry blames sales fall on ‘legacy issues’

Superdry hoodies

Superdry has reported slumps in group sales and across all its channels, which it says “reflects an expected year of reset” and legacy issues across the business.

The menswear retailer reported an 11.3% fall in group revenue to £376.8m in a pre-close trading statement for the 26 weeks to October 26, 2019.

Sales were down across its various channels, with store revenues falling 11.7% to £157.3m, ecommerce down 10.5% to £57.9m and wholesale down 11.2% to £152.6m.

Superdry blamed its issues on “the need to address a number of legacy issues across the business”.

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