Styling service Stitch Fix launches in UK

Stitchfix

US personal styling service Stitch Fix will launch in the UK this week, following a recruitment drive to enlist merchandising and styling teams.

The NASDAQ-listed business caters to three million customers in the US and works by asking customers to fill in a style profile quiz, providing the business with their pricing, style, and fit preferences.

The customer is then matched with an expert stylist who curates a five item ‘fix’ by leveraging Stitch Fix’s proprietary styling algorithm. There is a £10 styling fee for each shipment, which can be redeemed against the items the customer chooses to purchase.

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