Styling service Stitch Fix launches in UK


US personal styling service Stitch Fix will launch in the UK this week, following a recruitment drive to enlist merchandising and styling teams.

The NASDAQ-listed business caters to three million customers in the US and works by asking customers to fill in a style profile quiz, providing the business with their pricing, style, and fit preferences.

The customer is then matched with an expert stylist who curates a five item ‘fix’ by leveraging Stitch Fix’s proprietary styling algorithm. There is a £10 styling fee for each shipment, which can be redeemed against the items the customer chooses to purchase.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.