Strategy spotlight: Five ways Frasers Group aims to elevate its proposition

Interior of Flannels Blanchardstown store in Dublin

In 2021/22, Frasers Group’s total sales climbed 32.5% to £4.8bn for the 52 weeks to 24 April, 2022, and it recorded pre-tax profits of £335.6m.  

1. World-leading retail ecosystem 

Former head of elevation Michael Murray took the helm as chief executive of Frasers Group in May 2022.

He set out a clear vision for the business: “To provide consumers with access to the world’s best sports, premium and luxury brands by providing a world-leading retail ecosystem.” 

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