Strategy spotlight: Five ways Burberry has refined its strategy to unlock long-term growth

Exterior of Burberry store on Sloane Street

“Modern British luxury” was the headline of new Burberry CEO Jonathan Akeroyd’s strategy, which was revealed during the fashion brand’s interim results in November 2022. Targeting medium revenue growth to £4bn, our Retail Week Prospect analyst team examines Burberry’s plan to unlock this next phase of growth

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