Store gallery: Red Bull-owned fashion label AlphaTauri unveils London flagship


AlphaTauri has opened the doors to its new flagship store in Knightsbridge, London

The fashion brand, which was founded by Red Bull in 2016, aims to use cutting-edge technology and textiles to create its ranges.

The 326 sq m store on Brompton Road features a monochrome, aluminium interior to showcase AlphaTauri’s latest collections for both men and women.


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