Primark has opened the doors to its first pop-up space in Shoreditch’s Boxpark in order to launch its new Primark Presents… Wellness collection.
The 1,500 sq ft pop-up space will allow visitors the chance to preview the fashion retailer’s new Wellness collection featuring products across menswear, homeware and skincare.
The 75-strong collection has been launched to coincide with the Primark Cares initiative – the commitment to being a responsible retailer and offering its customers more environmentally friendly products.
All the products in the collection are made using either organic cotton, recycled or sustainable materials or to encourage customers to put their well-being first.
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