Primark has opened its first ever Czech store on Prague’s Wenceslas Square.
The opening of the store, which is Primark’s 396th worldwide, marks its venture into its 14th market as it seeks to target growth in central and eastern Europe.
Primark has opened stores in both Poland and Slovenia over the past two years and is set to open further Polish and Czech stores, as well as a debut Slovakian store in 2022.
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