PrettyLittleThing has unveiled its new London-based showroom and office facility located in “the heart of Oxford Circus”.
The 4,375 sq ft space incorporates a content room, meeting rooms, a showroom, a photo studio, office workspace and a reception area. It follows in the footsteps of recent openings by the fast-fashion retailer in Paris, Miami and Los Angeles.
The new location will be used as a content creator hub for celebrities, influencers, stylists and press to “explore the brand, try on clothes, create content and channel the PLT lifestyle”.
PrettyLittleThing collaborated with production agency Studio Dream for the designs and TDK for the fitout to transform the new space into “an on-brand pink haven”.
PrettyLittleThing chief executive Umar Kamani said of the opening: “We are thrilled to unveil our newest global showroom in London, the epicentre of fashion and style.
“This showroom will serve as a hub for creativity and inspiration. We are grateful for the support of our guests and the entire PrettyLittleThing community as we continue to grow and expand our global presence.”
PrettyLittleThing marketing director Nicki Capstick added: “Since our launch in 2012, we have built a strong portfolio of showrooms and are excited to expand our offering to the pool of talent we work with throughout the UK.
“Our UK-based team have grown rapidly over the past 11 years and this new space will allow us to bring the experience that our influencers, talent and press have in our international showrooms.”
- Get the latest stores news and analysis straight to your inbox – sign up for our weekly newsletter
No comments yet