Fat Face has opened a new Bluewater store, doubling its presence and tapping into the upsizing trend at the shopping centre.

The fashion retailer’s 7,753 sq ft store will sell the brand’s entire womenswear, menswear, kidswear and accessories ranges.

The Upper Rose Gallery store is adjacent to Topshop’s recently expanded 27,000 sq ft store, which was one of the first retailers to upscale its selling space.

Next unveiled a 44,000 sq ft store last November while the opening of H&M’s new 40,000 sq ft space is planned for this autumn.

Land Secutities portfolio director Russell Loveland said: “Fat Face’s new statement store is a very exciting addition to Bluewater, and consistent with our strategy of creating a number of very special stores where the experience the brand delivers for guests is exemplary. Fat Face joins a select group of stores that are quite unique.”