Sports Direct criticises CMA over ‘inaccurate’ supply estimates

Sports Direct London

Sports Direct has lashed out at the CMA for publishing “inaccurate estimates” of its access to product as part of the watchdog’s phase two investigation into the JD Sports-Footasylum merger.

In a statement published on the London Stock Exchange this morning, Sports Direct said it disagreed with the Competition and Markets Authority’s “estimates” it published last week as part of its investigation into the merger of JD Sports and Footasylum.

“The CMA has published inaccurate estimates of Sports Direct’s share of the supply of ‘sports-inspired casual apparel and also footwear’, both on an in-store and online basis, which wrongly suggest that Sports Direct would have a comparable share of supply to the merged parties”.

The statement goes on to say that Sports Direct “disagrees with these estimates” because they “substantially overstate its presence on each of the markets which are the subject” of the CMA investigation, and that it “does not have a meaningful, if any, presence in these markets”.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.