Sosandar sales soar following ‘aggressive marketing strategy’


Sosandar has posted a jump in sales following investment in its marketing strategy and broadening product ranges.

The online fashion retailer registered a 53% increase in revenue to £2.82m for the six months to September 30. The etailer posted 84% increase in sales during its second quarter and a 112% jump during September.

During the period the fashion brand invested in marketing and advertising across TV and digital billboards across escalators at key London train stations and tube stations. Marketing expenditure for the full year is expected to be “higher than previously planned” following the heavy investment.

Sosandar reported a record number of email subscriber sign-ups – increasing 224% – in September following its first TV advertising campaign.

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