Sosandar has posted a jump in sales following investment in its marketing strategy and broadening product ranges.
The online fashion retailer registered a 53% increase in revenue to £2.82m for the six months to September 30. The etailer posted 84% increase in sales during its second quarter and a 112% jump during September.
During the period the fashion brand invested in marketing and advertising across TV and digital billboards across escalators at key London train stations and tube stations. Marketing expenditure for the full year is expected to be “higher than previously planned” following the heavy investment.
Sosandar reported a record number of email subscriber sign-ups – increasing 224% – in September following its first TV advertising campaign.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.