Sosandar pens deals with Next and John Lewis as sales surge during lockdown

Sosandar founders

Sosandar will start selling its clothing through the John Lewis and Next websites as it seeks to build on surging sales during the first two months of its financial year.

The online fashion business said revenues rocketed 62% between April 1 and May 31 compared with the same period a year ago, despite a “significant” reduction in marketing spend during the coronavirus crisis.

Order numbers jumped 44%, while new customer acquisition accelerated 15%. The etailer said its losses halved year on year during the period.

Sosandar said it achieved the sales growth despite slashing its marketing outlay 69% as a result of lockdown measures being introduced in the UK.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.