Shoppers seek bargains as Asos anticipates high Boxing Day demand


Sixteen million shoppers across the UK are expected to hit the Boxing Day sales this year, with consumers predicted to spend an average of £136 per person on the day.

According to a survey from insight agency Opinium, £2.1bn is expected to be added to the UK economy today as a result of the increased demand over Boxing Day. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.