Shop Direct has launched an online-only advertising campaign for Littlewoods.
Littlewoods has launched an online only campaign, featuring Love Island winner Amber Rose Gill, following the unveiling of Shop Direct’s partnership with Arcadia brands Topshop and Topman.
The advertising campaign – produced by The Gate – aims to create “thumb-stopping” digital content, film and photography.
In September, Topshop also launched on Asos for the first time as part of a turnaround programme to boost sales for the struggling retailer owned by Philip Green’s retail company Arcadia.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.