Shop Direct moves Littlewoods campaign spend to digital-only
Shop Direct has launched an online-only advertising campaign for Littlewoods.
Littlewoods has launched an online only campaign, featuring Love Island winner Amber Rose Gill, following the unveiling of Shop Directâs partnership with Arcadia brands Topshop and Topman.
The advertising campaign â produced by The Gate â aims to create âthumb-stoppingâ digital content, film and photography.
In September, Topshop also launched on Asos for the first time as part of a turnaround programme to boost sales for the struggling retailer owned by Philip Greenâs retail company Arcadia.
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