Shop Direct has launched an online-only advertising campaign for Littlewoods.

Littlewoods has launched an online only campaign, featuring Love Island winner Amber Rose Gill, following the unveiling of Shop Direct’s partnership with Arcadia brands Topshop and Topman.

The advertising campaign – produced by The Gate – aims to create “thumb-stopping” digital content, film and photography.

In September, Topshop also launched on Asos for the first time as part of a turnaround programme to boost sales for the struggling retailer owned by Sir Philip Green’s retail company Arcadia.