The boutique, run by Vestiaire Collective at the Selfridge’s store in London’s West End, launched on Wednesday and translates the formerly pureplay’s “brand DNA into a physical environment” with a dedicated resale point where customers can “deposit items through the concierge service and Vestiaire Collective app in real-time”.

Vestiaire said the boutique features 200 “unique pieces” including 10 “iconic rare vintage finds” that it sourced exclusively for Selfridges.

The opening represents a “collaboration and long-term mission” between Selfridges and Vestiaire Collective “to make circular fashion the retail standard”.