By Hugh Radojev2019-11-01T12:32:00
Selfridges has partnered with a clothing resale website to open a permanent second-hand resale space at its Oxford Street flagship.
The boutique, run by Vestiaire Collective at the Selfridge’s store in London’s West End, launched on Wednesday and translates the formerly pureplay’s “brand DNA into a physical environment” with a dedicated resale point where customers can “deposit items through the concierge service and Vestiaire Collective app in real-time”.
Vestiaire said the boutique features 200 “unique pieces” including 10 “iconic rare vintage finds” that it sourced exclusively for Selfridges.
The opening represents a “collaboration and long-term mission” between Selfridges and Vestiaire Collective “to make circular fashion the retail standard”.
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