Secret Sales to relaunch after sale to Lifestyle Retail Group

Nish Kukadia is chief executive and Sach Kukadia is buying director of the etailer

Secret Sales is relaunching following its acquisition by the newly formed Lifestyle Retail Group (LRG).

Secret Sales founders Nish and Sach Kukadia have sold Secret Sales to LRG after taking back control of their business in a management buyout last year and will take a seat on the LRG board as part of the deal.

LRG was founded by former Superdry ecommerce director Chris Griffin and Matt Purt. They describe the company as a platform business that will be the “largest discount-only, branded product site in the world”.

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