Seasalt’s sales have soared, driven by like-for-like growth and an increased store estate.


Seasalt’s online sales also rose

Sales at the Cornish lifestyle retailer rose 20% to £41m in the year to January 31, 2017, while like-for-likes were up 6% and online sales also rose.

It added 10 new stores to its property portfolio, which is now comprised of 40 stores across the UK.

Seasalt did not disclose its profits. It invested in the business by establishing new IT infrastructure and extending its distribution centre.

Co-founder Neil Chadwick said: “2016 was an important year for our business. With sales continuing to rise at a healthy pace, we’ve been able to invest in the infrastructure we need for the next stage of Seasalt’s growth.

“Our Cornish heritage is being recognised the world over with our products sold to over 125 countries through the year. As we look to broaden and strengthen our global appeal, we’ll continue to promote this heritage.”

Lifestyle businesses have thrived in a tricky fashion market in recent years, with retailers such as Joules, Seasalt and Ted Baker all cashing in on a shift away from the middle market.