Seasalt enjoys record Christmas store trading but warns of online challenges

Exterior of Seasalt Cardiff store

Cornish fashion brand Seasalt hailed record in-store trading over Christmas but warned online sales would continue to be challenging in 2023 due to macroeconomic conditions.

In a trading update for the five weeks to December 31, Seasalt reported a 15% increase in total sales across stores, online and marketplaces year on year.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.