High-end lingerie retailer Rigby & Peller will open its tenth UK store on Saturday with a boutique in St John’s Wood in London.
The 1,100 sq ft shop, located at 23 St John’s Wood High Street, will feature four fitting rooms and stock more than 20 luxury lingerie brands with sizes ranging from cup sizes A to I. It will also sell nightwear and swimwear.
Rigby & Peller has five stores in London in locations including Knightsbridge, Westfield London and King’s Road. Outside of the capital it has shops in Guildford, Bluewater in Kent, Cambridge and Harrogate.
It also has 10 stores in Germany, two in Denmark and two in Hong Kong.
The luxury lingerie specialists said earlier this year that it aims to operate between 30 to 40 stores within the next five years.
Rigby & Peller UK managing director Ella Hitchins said: “After a year celebrating our 75th anniversary and substantial business growth, the opening of our St John’s Wood boutique marks a fantastic end to 2014.
“We’re proud to be part of such a stylish and vibrant high street, where we share the same brand values as many of the other premium retailers.”