Retailers are competing for market share in the lucrative back-to-school clothing market, which Kantar Worldpanel has valued at £350m per year.


Asda has launched a TV ad campaign for its George schoolwear while Sainsbury’s (pictured) is offering a ‘back- to-school checklist’ so parents can pick up all the essentials.

Marks & Spencer has conducted a survey to prove its schoolwear is the best quality, while Morrisons is focusing on value with prices starting at £2.50.