Reserved is plotting a wider assault on the UK market just weeks after opening its first store on London’s Oxford Street.
Retail Week can reveal that the Polish fashion chain, which is owned by LPP, has drafted in retail property consultancy Harper Dennis Hobbs to advise on its UK expansion plans.
Reserved opened its 32,000 sq ft flagship to much fanfare last month, spearheaded by an appearance from supermodel Kate Moss, and said at the time it had “no plans to expand too fast”.
But the retailer is already targeting further “large format stores in key UK retail locations” as it seeks to grow its presence in Britain.
Reserved operates 450 stores in 20 countries across the globe and is launching in Serbia, Belarus and Kazakhstan later this year.
LPP head of real estate Krzysztof Bocianowski said: “This will be a carefully considered expansion plan throughout 2018 and beyond with focus on key large cities and regional shopping centres.
“Reserved is adopting a cautious approach and will only select the super-prime locations on the best possible terms.
“We have the ability to move quickly but are under no pressure from the board, the deal has to be right.”
Dan Hildyard, head of UK agency at Harper Dennis Hobbs, added: “Early indications show the launch of the new store was a huge success.
“From a real estate point of view it is refreshing to see an established fast-fashion brand with substantial backing entering the UK in such a high-profile spot.”