Q&A: Never Fully Dressed founder Lucy Aylen on standing out from the crowd

Lucy Aylen NFD

As Never Fully Dressed opens its newest store in LA celebrating female empowerment through bold patterns, prints and styles, founder Lucy Aylen talks to Retail Week about the brand’s growth journey and plans for the future.

The face behind the brand is Lucy Aylen, who has recently emerged from behind the scenes to front social media content for the brand. She was quite literally raised on the shop floor: her parents were market traders and her grandparents worked in the West End rag trade – the ultimate inspiration for Never Fully Dressed.


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