Q&A: Lounge CEO Dan Marsden on rewriting the stereotypes of lingerie shopping
As Lounge gets ready to open its first ever permanent retail store in London’s Westfield, White City, boss Dan Marsden spoke to Retail Week about the power of social media, standing out from the crowd and the lack of competition within the underwear sector
The underwear retailer, founded in 2015 by couple Dan and Mel Marsden, offers a range of lingerie, apparel and swimwear for women, but continues its bid to be recognised as “specialists in underwear” rather than being a jack-of-all-trades.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.