Q&A: Lounge CEO Dan Marsden on rewriting the stereotypes of lingerie shopping


As Lounge gets ready to open its first ever permanent retail store in London’s Westfield, White City, boss Dan Marsden spoke to Retail Week about the power of social media, standing out from the crowd and the lack of competition within the underwear sector

The underwear retailer, founded in 2015 by couple Dan and Mel Marsden, offers a range of lingerie, apparel and swimwear for women, but continues its bid to be recognised as “specialists in underwear” rather than being a jack-of-all-trades.

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