Q&A: Cotton Traders boss Nick Hamblin on tackling a younger demographic

Nick Hamblin, Cotton Traders

As Cotton Traders recently recorded its “most successful financial year to date”, boss Nick Hamblin spoke to Retail Week about the brand’s evolution, its new average customer age of 56 and the importance of womenswear within the product offering

The British heritage fashion retailer, founded in 1987 by former rugby stars Fran Cotton and Steve Smith, is an entirely different brand today to what it once was, but its “proud roots in rugby” continue with rugby and polo shirts still some of its bestselling products.

From what was once a traditional mail-order catalogue business to a digitally savvy retailer, Cotton Traders considers its journey to be a “great British success story”. 

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