Primark’s European reopenings buoyed by bigger basket sizes


Primark has been permitted to reopen its stores in Austria and the Netherlands, giving the bricks-and-mortar retailer a boost. The reopened stores have also demonstrated what customer behaviours might be when the UK restrictions are lifted.

The value fashion chain, owned by Associated British Foods (ABF), resumed trading in its five Austrian stores at the start of last week, followed by its 20-strong estate in the Netherlands.

Reopening stores has been a big test and a lifeline for Primark, which does not trade online and has had no revenue since all 375 of its shops were closed by the middle of March. 

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