While the value fashion retailer has remained staunch on its position to not sell items online, the new website will allow customers to see what products are in stock at their local store.

“For those people that follow us, it will be a much more engaging experience,” explained Primark owner ABF’s finance director John Bason.

“You’ll be able to see ‘What does Primark sell?’ and more importantly ‘What does Primark sell in my local store?’